Creative Direction: Dino Manuel
Designer: Michael Cena
Designer: Sean Ngo
Designer: Brian Duenas
Designer: Jess Bell
Project Manager: Ryan Condrick
Stance team:
Co Founder / VP Creative - Stance: Aaron Hennings
Men's Art Director: Brandon Christensen
Women's Art Director: Danielle Petach
We were asked by Stance to refresh the brand book for their multi category business. We were initially engaged to develop concepts around pacing and flow for book structure but evolved into a completely new redesign of their brand book. The end result was a collectable coffee table book. Designed in an ‘XL’-wide format, it includes more than 240-pages, spot uv printing, pms and metallic inks, inlayed fabric bookmark, custom typography and illustration done by us for this project.
