Client: Oakley
Brian Takumi
Dylan Radloft
Chris Petrillo
Mary Mohamadi
Chasen Marshall
Rejtman Guimaraes Diogo
Project
Sentio: Eric Koston & Atiba Jefferson
Creative Direction: Dino Manuel
Art Direction + 3D: Michael Cena
Design: Dino Manuel, Michael Cena, Sean Benattou
Production Design: Michael Cena + Sean Benattou
Project Manager: Yuuki Kito
Build: Michael Nordstrom & team @ The Irwin-Hodson Co.
Concept Direction:
Tight.NYC:
Stuart Lyle
Suzan Ting
Dino Manuel
Project - a vessel for the presentation of a standard and unique one-off piece for Oakley’s new line Sentio. The ask was essentially to house small run of hard cover books (5-10) that serve to memorialize and archive the journey that resulted in the creation of two new sunglass models CMDN and HSTN.
We concepted an idea called : Other Sides of the World
taking the initial idea of book with a false cavity, looked at a extravagant display of the new glasses, the thought is to divide 2 locations: Camden Market & Houston St. Two side of the world for inspiration where sentio sits in the middle of the glasses. Also a collage of the process encased in clear plexi surrounds the glasses as a reminder of the process journey, In the middle sits the book that showcases the whole journey and the amazing effort.
