Client: Nike
NIKE SPORTSWEAR GRAPHICS
(AIR)
Creative Direction: Michael Leon
Designer: Dino Manuel
The Nike Sportswear team asked Dynamic Dynosaur to come up with designs that connect a city-life aesthetic to their sportswear culture. Dynamic Dynosaur started the project by imagining what it was like as a kid growing up in the city. We focused on sports graphics and how they could look abstract from a child's perspective. We considered how these iconic designs have subliminally inspired us to stay active and creative while growing up. All graphics were centered around the premise of the Nike "AIR" symbol, an exploration of Nike’s iconic brand mark and original logos interpreted for a modern audience.
