Creative Direction: Dino Manuel
Designer: Michael Cena
Designer: Sean Ngo
Designer: Brian Duenas
Project Manager: Shannon Mita
Nike team:
Global Brand Design Creative Director: Aaron Belchere
VP, Global Brand Design: David Creech
Project Manager: Stephanie Morad
Project Manager: Liz Christensen
Project – Brand Retail Communication
Team Dyno was recruited to define and rebrand the way Nike does business at a consumer level. There were different phases from messaging to type systems. We introduced a new materials palette and innovated “Beacon” and “Specialty” stories that rethought how the brand interacted with the new design language. We considered the hierarchy of how messaging was being received by the consumer. The project repurposed asset generation to improve efficiency of shoots. We questioned how new technology lives beyond a campaign launch and continues its relevance on the floor.
