Client: Kelsen Products
Product Packaging
Creative Direction: Dino Manuel
Art Direction: Mike Jorg
Senior Designer: Ralph Rodriguez
Designer: Sofia Rodriguez
Project Manager: Joy Bale
Project - For the Kelsen Product line, Dynamic Dynosaur has served as the brand’s backbone providing consistent creative and design support for the brand since it’s 2015 founding to the present. Now a full fledged lineup. Kelsen’s range of unisex grooming essentials are made from a 100% micro-plastic free formula — a special “Marine Performance Blend” of organic kelp, sea holly, and sea rock fennel, sustainably harvested from renewable sources.
Packaging design: housed in eco-conscious packaging, meaning no single use plastics have been used; Kelsen’s pomade comes in a glass container, while the Shampoo + Body Wash and Conditioner tubes are made from 85% plant-based sugarcane. Additionally the seal caps are made from a biodegradable/compostable wood composite. The brand’s ethos “digging in at every turn” is also translated to the artwork featured on the packaging.
