Client: Skullcandy Inc.
SKULLCANDY #NEVERSTOP NBA CAMPAIGN
Art & Photo Direction: Dino Manuel
2nd Direction on Set: David Kania
Creative Director: Nate Morley
Talent: James Harden
Styling: Vivian Kania
Photographer: Dominic Cooley
Filmer: Max Ritter
An update to the previous black and white campaign that blanketed Skullcandy’s marketing. The dyno team was tasked with creating a new look and feel for their NBA program that would be implemented in digital, print, and retail environments. We created a series of colorful and dynamic photos featuring a background consisting of supporting images that allow the viewer to get a deeper understanding of the athlete. James Harden’s instagram account was used as source material that generated this background. #NEVERSTOP
