Client: Incase
ACTION CAMERA COLLECTION
Creative and Art Direction: Dino Manuel
Film Direction: Ross Haines
Styling: Vivian Kania
Incase Creative Direction: Moses Aipa
Executive Producer: Kelly Magrath
We were privileged to work with the Product Development team at Incase to concept and produce the Action Camera Collection commercial. Incase Product Director, Eric Obre, requested we showcase unique attributes of the various related products in a 60 second spot. We wanted to tell a technical product story by focusing on innovative features and product details. Quick cuts and transitions in the editing process was a technique we used to create faster pacing. Incase products varied from large bags, to smaller containers and waterproof housings... essentially all the gear that mattered to outdoor lifestyle photographers and videographers. We showcased products in a simple but elegant setting, allowing the technical qualities to shine.
