Creative Direction: Dino Manuel
Art Director: Michael Cena
Design: Michael Cena
Project Manager: Joy Bale
Fender team:
Category Art Director - Mathew Deak
Vp Brand & Marketing: Kelly Mcgrath
Marketing Operations Manager: Jenna Shiba
We worked closely with Fender’s marketing and creative functions to create a 50 pg. lookbook for 2018 NAMM: "the world’s largest trade-only event for the music products industry". The lookbook told visual stories across Fender’s Electric, Acoustics, Amps, Electronics, and Pedals segmentations for the brand. The book was a instrumental part for Fender’s marketing department for their accounts and meetings.
