Creative Direction: Dino Manuel & Chris N. Bradley
Designer: Ralph Rodriguez
Build: Max Wood Co.
Build:: Mike at AoSA Image
Project Manager: Jenna Plummer
Fender team:
Creative Director: Jeremy Taylor
Design Director: Steve Zeitzoff
Project Manager: Sean Truttman
VP Marketing: Kelly Magrath
Just about every square inch of the wall, floor and ceiling, was filled with big bold typography that spells out attributes of Fender's Electric Guitar line. The experience of stepping in front of the wall is far more compelling up close getting lost in scale of the messaging.
