Creative Direction: Dino Manuel & Chris N. Bradley
Designer: Ralph Rodriguez
Build: Max Wood Co.
Build:: Mike at AoSA Image
Project Manager: Jenna Plummer
Fender team:
Creative Director: Jeremy Taylor
Design Director: Steve Zeitzoff
Project Manager: Sean Truttman
VP Marketing: Kelly Magrath
Created as a focal point for Fender's Tradeshow Booth at NAAM, this wall beckons weary passersby. The mahogany finish and warm tones evoke’s the installations strong, but inviting presence for the brand's acoustic line. The project is part of Fender's Typographic Art Installation series. This marks 3/3.