Client: DC Shoes
DEFYCONVENTION
Concept Direction: Dino Manuel
Photo Curation: Mike Blabac
Design: Dino Manuel and Sean Ngo
Executive Producer: Jeff Taylor
DC Shoes Creative Direction: Deven Stephens
Project Manager: Shannon Mita
To celebrate their 20th anniversary, DC Shoes asked us to take on an amazing project in collaboration with legendary skateboard photographer Mike Blabac. Mike and our team worked over a course of three months, meeting and developing something we'd all be proud of. Mike painstaking curated the entire DC Shoes photo vault to craft the story, while on our end it was about focusing on design materials and how they played an interesting role in shifting the mood of the book as you journeyed through it. The production quality was as much a priority as the photography. Three different paper stocks, metallic ink, uv varnish, spot varnish, dies, black foil, silk screen. This was a designer's dream. Big thanks to DC Creative Director, Deven Stephens, and SVP of Marketing, Jeff Taylor, for the opportunity to go all out on this puppy.
